We are livin’ in a material world and...

South African movie goers are in for a real treat as the cream of South Africa’s acting talent along with the country’s funniest comedians get together to bring us this year’s best comedy-drama: Material.
...I am a material girl (boy in this case!)

Johannesburg Premiere – The stars were out in force on Wednesday evening for the Material movie premiere. Stars like Riaad Moosa, Vincent Ebrahim, Chris Forrest, Kagiso Lediga and Loyisa Gola mingled with fellow stars and guests to celebrate the opening of SA’s most anticipated film of the year.

Cape Town – The star-studded cast of Material, a new comedy-drama which will be opening in cinemas on 17 February, met earlier this week in Cape Town for the glittering Cape Town premiere at Nu Metro Canal Walk.

 The movie Material is a huge hit so far and the movie will appeal to all South Africans.

Material will be showing in South African cinemas from the 17th of February and is sure to wow audiences across the country.

For more information and for views and comments about Material go to the movie’s Facebook page: https://www.facebook.com/riaadmoosamovie

About Material

Material is the South African movie industry’s latest offering. The film Material stars South Africa’s premier ‘funny man’ Riaad Moosa and an ensemble cast the likes of which have never been seen on SA shores before. The movie is sure to have you rolling in the isles as one comedian after the other play their roles in this inspirational and heart-warming motion picture.

Material was shot in and around the historically significant suburb of Fordsburg, and the movie is in its final stage of editing. The release date for Material is the 17th of February 2012. The movie celebrates the depth of South Africa’s spirit as well as the legacy of this unique part of South Africa. Riaad Moosa plays the lead role in the movie alongside Vincent Ebrahim of The Kumars at No.42 fame, who came out from London to play the character of Riaad’s father, so impressed was he with the screenplay. The film is a big endorsement and a testimony to an inspired and compelling screenplay which was the main attraction for Ebrahim. He brings all of his experience to the table and with that, increases the film’s credibility. 

Material is not a Bollywood film, but a modern-day Indian story along the lines of Bend it like Beckham. The screenplay was written by Craig Freimond with help from Riaad and is produced by Tom Pictures. 

The storyline is biographical in nature as we follow the life of Cassim Kaif (Moosa). He is a young Muslim man working in his father’s fabric shop in Fordsburg, Johannesburg. The family expects him to take over the family business one day and this is a fate he has resigned himself to. Unexpectedly and through some misadventure he finds himself at an open-mike night at a local comedy club.

He discovers a hidden talent for comedy and his passion for it is ignited. He knows that following the path of comedy will force him to turn his back on his responsibility, his family and the community. The family has to grapple with universal issues like identity, responsibility and duty, thereby making the film realistic and convincing in its portrayal of a Muslim family unit. Most families will be able to relate to the characters and plot. This movie, which is appropriate for all, emphasises the importance of family. Both South African and international audiences alike will fall in love with Material.

Follow these links if you are looking for more information:
www.materialmovie.com and www.facebook.com/riaadmoosamovie

The cast features an exciting line up talent, including Riaad Moosa, Vincent Ebrahim, Denise Newman, Joey Rasdien, Krijay Govender, Zakeeya Patel, Carishma Basday, Roysten Stoffels, Nik Rabinowitz, Osmond Ali, Afzal Khan, Rabin Harduth and Quanita Adams.

Material – Opening February 2012